Newspaper,
the biggest and oldest form of the conventional media has been worried about
its future; thus, see Web a major cause for panic.
Advertisers
are rushing to the Internet. Readers, even of the best newspapers are ditching
print, and adopting the online method to get news. Also, Hindi e-papers
have worsened the situation because earlier the entire set of readers look up
to Hindi newspapers to read news can now find easy to download Hindi e-papers
from web instead to waiting for the newspaper boy to deliver the latest print
copy every day.
Hindi
e-papers are no different than the printed copies that include the well
illustrated daily News, Sports News, Cricket News, India City news and other
Local news of various regions of the country.
Internet
is really a big this today. People process loads of information on the web
every day, and the scenario affects the existence of newspapers in India.
Online news is convenient to read and can be accessed anytime, anywhere, while
being at the comfort of your home, during office hours or while in the car.
From
business perspectives too, printed publications are losing its essence with
each passing day. A Larger percentage of readers scroll through web pages to
read latest news, while others access to News via high-end Smartphone, tablets
etc. Fewer people buy printed copies today and this has very little to do with
advertisement or business models.
In
the past few months, the traditional audiences of the newspaper shrunk,
Newsrooms were dilapidated by bloggers, and print copies were replaced by the
e-papers. The latest study states that Daily editions lost 1.2 million
readers in the six months that ended in March, down to 45.5 million. Online
news readership grew to 56 million.
Besides
newspapers, Television, radio are doing pretty good but not more than
internet. Indian consists of 30 % of the rural area. People here prefer
reading news online or through e-papers while the other 70% of the urban
population still rely on televisions, radios and most importability newspapers.
Each mass media has its own importance in the society and come with its own
added benefits.
There
is no denying with the fact that news industry is changing a big way with the
advent of internet in the Indian society, but, Newspaper being the older mass
media have its own set of loyal audience who would never stop reading print
copies.
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